Edlyn Wang

Baked Obejects
︎︎︎Kim Amina

Naming
Identity
Typography
Packaging
E-commerce experience

A local baker, Kim, came to me for her customized baked goods start-up business. Instead of approaching the business as a traditional cake shop, we wanted to let customers go beyond and break boundaries. From naming the business to developing a branding system to pair with her extraordinary baking skills. Baked Objects is now established as a beloved custom pastry and baking business!

Logo design

Foundations
︎︎︎Financial Beginnings

Website
Infographic
Visual system
Editorial design
Illustration
Marketing collateral

A non-profit financial education organization with the goal of revamping their online and in-person curriculum for high school students. My task was to establish a more approachable visual system for each program in order to reach more audiences nationwide and advocate the importance of finance literacy in our education systems.

Eclipse
︎︎︎AstroCon

Rebranding
Layout system
Programming
Print
Digital experience

To celebrate the total eclipse of the sun, Astronomical League holds Astronomical Convention for four days on the mountain in Casper Wyoming as the eclipse path goes right through the city. In order to offer convenience that every attendee could print off program booklet, save the date, attendee registration form at home, monochrome theme serves its function. AstroCon also offers digital program for attendee to enjoy total eclipse in a more environmental friendly way.

Do you speak American?
︎︎︎Thesis

Art direction
Layout system
Print

“Do You Speak American?” is a book and memoir that documented my experiences in intercultural differences and code switching skills that I learned in America. With abundant resources of personal experience and stories from myself and others in a similar situation, it lends an objective lens on Americans to help freshen their perspective of their own culture.

Van Gogh
︎︎︎Painter Magazine

Art direction
Layout system
Digital experience
Print

Painter is a specialist Portland based bi-monthly magazine on art and painting culture that features one influential painter per issue, and each issue is themed with a distinguished color choice by the featuring artist. Painter offers readers both in soft and hard copy format. The issue: {Mustard}, Spring 2019 dives into an important painter’s personal life story.

Edlyn Wang is a designer.

She is in the practice of challenging herself through conceptual thinking and human-centered design. She works across brand identity, editorial and product experience design.

Her work is composed of ideas created by experimenting across multidisciplinary approaches without traditional constraints.

Available for collaborations and freelance work.
︎︎︎ edlynwanggg@gmail.com

Education

Portland State University
BA Graphic Design (GPA 3.7)

Fu-Hsin Taipei Arts Academy
Illustration

Selected Clients & Collabrators

Upswell
AKQA
Amprsnd
Baked Objects
Bao Bao
Sol Music
Wild Cedar Consulting
Marc Moscato

Two Truths & a Lie

︎︎︎ She always keeps a candy in her pocket.
︎︎︎ She has an obsession with garden gnomes.
︎︎︎ She used to have 3 silkworms as pets.