MHS seeks to explore new storytelling of Maine’s rich narrative history and provides its audience with a seamless digital and in-person connection to Maine. New visual representation needs to speak in a more bold, contemporary, and approachable voice that aligns an evolving institution to better serve the communities.
Baked Objects
Naming
Identity
Typography
Packaging
E-commerce site
A local baker, Kim, came to me for her customized baked goods start-up business. Instead of approaching the business as a traditional cake shop, we wanted to let customers go beyond and break boundaries. From naming the business to developing a branding system to pair with her extraordinary baking skills. Baked Objects is now established as a beloved custom pastry and baking business!
Nike seasonal promotion campaigns
Visual direction
Digital experience
App and emails
Marketing materials
I built marketing assets for seasonal and specialty promotional campaigns across multiple channels, including several Nike mobile apps, social media, and emails, all aligned with Nike’s global design systems to ensure consistent brand representation.
New York Public Library
Visitor Center
Visual direction
Interactive design
User experience
NYPL is one of the core iconic institutions representing New York City, with millions of visitors annually and key networks of neighborhood engagement. This project was focused on creating accessible paths to navigate the depths of information and media available through a multitude of mediums. The goal was to represent NYPL’s rapidly evolving content and services while highlighting the heritage of the institution.
Financial Beginnings
Website
Infographic
Visual system
Editorial design
Illustration
Marketing collateral
A non-profit financial education organization with the goal of revamping their online and in-person curriculum for high school students. My task was to establish a more approachable visual system for each program in order to reach more audiences nationwide and advocate the importance of finance literacy in our education systems.
AstroCon Eclipse
Rebranding
Layout system
Programming
Digital experience
To celebrate the total eclipse of the sun, Astronomical League holds Astronomical Convention for four days on the mountain in Casper Wyoming as the eclipse path goes right through the city. In order to offer convenience that every attendee could print off program booklet, save the date, attendee registration form at home, monochrome theme serves its function. AstroCon also offers digital program for attendee to enjoy total eclipse in a more environmental friendly way.
Painter Magazine x Van Gogh
Art direction
Layout system
Digital experience
Painter is a specialist Portland based bi-monthly magazine on art and painting culture that features one influential painter per issue, and each issue is themed with a distinguished color choice by the featuring artist. Painter offers readers both in soft and hard copy format. The issue: {Mustard}, Spring 2019 dives into an important painter’s personal life story.
Northwest Museum Of Arts & Culture x Plateau Pictorial Beadwork Exhibition
Visual direction
Environment design
Concept and program
Fabrication
I developed the visual direction to spotlight a collection of bead embroidery crafted by the Indigenous peoples of the Columbia River Plateau region in the Pacific Northwest. Given that this art form is often misunderstood and underappreciated by both academia and many enthusiasts of Indigenous North American art, I used the exhibition as a medium to tell its story and let the beadwork speak for itself.
Do you speak American?
Art direction
Layout system
“Do You Speak American?” is a book and memoir that documented my experiences in intercultural differences and code switching skills that I learned in America. With abundant resources of personal experience and stories from myself and others in a similar situation, it lends an objective lens on Americans to help freshen their perspective of their own culture.
