Create a brand identity based off of key findings from the Audience Engagement Plan Survey for storytelling of Maine’s rich narrative history. New visual representation speaks in a more bold, contemporary, and approachable voice that aligns an evolving organization to better serve Maine’s communities.
Baked Objects
︎︎︎Kim Amina
Naming
Identity
Typography
Packaging
E-commerce experience
︎︎︎Kim Amina
Naming
Identity
Typography
Packaging
E-commerce experience
A local baker, Kim, came to me for her customized baked goods start-up business. Instead of approaching the business as a traditional cake shop, we wanted to let customers go beyond and break boundaries. From naming the business to developing a branding system to pair with her extraordinary baking skills. Baked Objects is now established as a beloved custom pastry and baking business!
Logo design
︎︎︎FUJI Saké Company
︎︎︎Taipei Bento
Visitor Center Interactive Guide and Media
︎︎︎New York Public Library
Visual direction
Interactive design
User experience
︎︎︎New York Public Library
Visual direction
Interactive design
User experience
NYPL is one of the core iconic institutions representing New York City, with millions of visitors annually and key networks of neighborhood engagement. This project was focused on creating accessible paths to navigate the depths of information and media available through a multitude of mediums. The goal was to represent NYPL’s rapidly evolving content and services while highlighting the heritage of the institution.
Foundations
︎︎︎Financial Beginnings
Website
Infographic
Visual system
Editorial design
Illustration
Marketing collateral
︎︎︎Financial Beginnings
Website
Infographic
Visual system
Editorial design
Illustration
Marketing collateral
A non-profit financial education organization with the goal of revamping their online and in-person curriculum for high school students. My task was to establish a more approachable visual system for each program in order to reach more audiences nationwide and advocate the importance of finance literacy in our education systems.
Eclipse
︎︎︎AstroCon
Rebranding
Layout system
Programming
Print
Digital experience
︎︎︎AstroCon
Rebranding
Layout system
Programming
Digital experience
To celebrate the total eclipse of the sun, Astronomical League holds Astronomical Convention for four days on the mountain in Casper Wyoming as the eclipse path goes right through the city. In order to offer convenience that every attendee could print off program booklet, save the date, attendee registration form at home, monochrome theme serves its function. AstroCon also offers digital program for attendee to enjoy total eclipse in a more environmental friendly way.
Do you speak American?
︎︎︎Thesis
Art direction
Layout system
Print
︎︎︎Thesis
Art direction
Layout system
“Do You Speak American?” is a book and memoir that documented my experiences in intercultural differences and code switching skills that I learned in America. With abundant resources of personal experience and stories from myself and others in a similar situation, it lends an objective lens on Americans to help freshen their perspective of their own culture.
Van Gogh
︎︎︎Painter Magazine
Art direction
Layout system
Digital experience
Print
︎︎︎Painter Magazine
Art direction
Layout system
Digital experience
Painter is a specialist Portland based bi-monthly magazine on art and painting culture that features one influential painter per issue, and each issue is themed with a distinguished color choice by the featuring artist. Painter offers readers both in soft and hard copy format. The issue: {Mustard}, Spring 2019 dives into an important painter’s personal life story.
Hello!
I'm Edlyn Wang, a visual designer passionate about storytelling through design. With 6 years of experience across diverse sectors like finance, education, food, culture, and marketing, I specialize in branding, UI design, and packaging. I thrive on experimenting with fresh ideas, breaking traditional design constraints.
Available for collaborations and freelance work.
︎︎︎ edlynwanggg@gmail.com
Available for collaborations and freelance work.
︎︎︎ edlynwanggg@gmail.com
Education
Portland State University
BA Graphic Design (GPA 3.7)
Fu-Hsin Taipei Arts Academy
Illustration
BA Graphic Design (GPA 3.7)
Fu-Hsin Taipei Arts Academy
Illustration
Selected Clients & Collabrators
Thesis Agency
Upswell
Nokia Bell Labs
New York Public Library
Library of Congress
Oregon Historical Society
Maine Historical Society
Canadian Museum for Human Rights
Northwest Museum of Arts and Culture
Gulf of Maine Research Institute
AKQA
Palms
Nike
Woke & Wonderful
Amprsnd
Baked Objects
Bao Bao
Sol Music
Wild Cedar Consulting
Marc Moscato
Upswell
Nokia Bell Labs
New York Public Library
Library of Congress
Oregon Historical Society
Maine Historical Society
Canadian Museum for Human Rights
Northwest Museum of Arts and Culture
Gulf of Maine Research Institute
AKQA
Palms
Nike
Woke & Wonderful
Amprsnd
Baked Objects
Bao Bao
Sol Music
Wild Cedar Consulting
Marc Moscato
Two Truths & a Lie
︎︎︎ She always keeps a candy in her pocket.
︎︎︎ She has an obsession with garden gnomes.
︎︎︎ She used to have 3 silkworms as pets.
︎︎︎ She has an obsession with garden gnomes.
︎︎︎ She used to have 3 silkworms as pets.
Feel free to reach out for answer. Thanks for guessing︎