Nike seasonal promotion campaigns
Visual direction
Digital experience
App and emails
Marketing materials
I built marketing assets for seasonal and specialty promotional campaigns across multiple channels, including several Nike mobile apps, social media, and emails, all aligned with Nike’s global design systems to ensure consistent brand representation.
New York Public Library
Visitor Center
Visual direction
Interactive design
User experience
NYPL is one of the core iconic institutions representing New York City, with millions of visitors annually and key networks of neighborhood engagement. This project was focused on creating accessible paths to navigate the depths of information and media available through a multitude of mediums. The goal was to represent NYPL’s rapidly evolving content and services while highlighting the heritage of the institution.
Financial Beginnings
Website
Infographic
Visual system
Editorial design
Illustration
Marketing collateral
A non-profit financial education organization with the goal of revamping their online and in-person curriculum for high school students. My task was to establish a more approachable visual system for each program in order to reach more audiences nationwide and advocate the importance of finance literacy in our education systems.
AstroCon Eclipse
Rebranding
Layout system
Programming
Digital experience
To celebrate the total eclipse of the sun, Astronomical League holds Astronomical Convention for four days on the mountain in Casper Wyoming as the eclipse path goes right through the city. In order to offer convenience that every attendee could print off program booklet, save the date, attendee registration form at home, monochrome theme serves its function. AstroCon also offers digital program for attendee to enjoy total eclipse in a more environmental friendly way.
Painter Magazine x Van Gogh
Art direction
Layout system
Digital experience
Painter is a specialist Portland based bi-monthly magazine on art and painting culture that features one influential painter per issue, and each issue is themed with a distinguished color choice by the featuring artist. Painter offers readers both in soft and hard copy format. The issue: {Mustard}, Spring 2019 dives into an important painter’s personal life story.