Edlyn Wang

︎︎︎Maine Historical Society

Brand identity
Art direction
Website
Marketing materials

MHS seeks to explore new storytelling of Maine’s rich narrative history and provides its audience with a seamless digital and in-person connection to Maine. New visual representation needs to speak in a more bold, contemporary, and approachable voice that aligns an evolving institution to better serve the communities.

Baked Objects
︎︎︎Kim Amina

Naming
Identity
Typography
Packaging
E-commerce site

A local baker, Kim, came to me for her customized baked goods start-up business. Instead of approaching the business as a traditional cake shop, we wanted to let customers go beyond and break boundaries. From naming the business to developing a branding system to pair with her extraordinary baking skills. Baked Objects is now established as a beloved custom pastry and baking business!

Logo design