Edlyn Wang

Baked Obejects
︎︎︎Kim Amina

Naming
Identity
Typography
Packaging
E-commerce experience

A local baker, Kim, came to me for her customized baked goods start-up business. Instead of approaching the business as a traditional cake shop, we wanted to let customers go beyond and break boundaries. From naming the business to developing a branding system to pair with her extraordinary baking skills. Baked Objects is now established as a beloved custom pastry and baking business!

Logo design