PIKU Saké Company

Wine Labeling + Branding

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PIKU, meaning the peak of a mountain in Japanese uses a logo shaped like a mountain but also a shape which conveys the symbol “山” meaning “mountain” in both Chinese, and Japanese Kanji. The choice of blue conveys the idea of relaxation, refreshment and rejuvenation as well as the freeing of stress just as one reaches the peak of a mountain. 

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